A detailed guide for Amazon product photography
The e-commerce industry has completely revolutionized the way people shop and the vast potential to reach out to unknown territories and locations has encouraged many entrepreneurs and retailers to take their businesses online to grab the opportunity. However, it is not as easy as it seems to skyrocket your sales online. There is similar competition, price issues, and other challenges that you face in your retail business and hence, it is of utmost importance that you take your business online with a plan to make a difference.
When it comes to Amazon business, along with other crucial things, your product photography plays a vital role for customers to make the right buying decisions. Remember, customers nowadays shop with eyes and if they don’t like products visually, they will simply switch to other brands. Your products on the Amazon must be visually appealing and eye-pleasing to get the attention of the users and to get a competitive edge over your rivals. Amazon product photography is a serious business and it must be taken sincerely to ensure superior revenues and conversions.
In this blog, we will discuss some of the Amazon product photography tips that might help you to get the desired results and good leads on your Amazon product page.
Begin with a soundproof consistent plan
You need to have a well-drafted plan for your Amazon product photography. It is not like taking pictures with a good DSLR camera and uploading them. You need to start with branding and brainstorming ideas about product photography to make your online presence more effective and authoritative. Your brand logo, photo settings and color scheme must be consistent across all the photos to notify users that these product categories belong to you. It will also help in branding and promotional activities.
White background always works
Have you noticed that all the major e-commerce websites have product photos with a white background? Even Amazon product photography service providers emphasize on keeping the white background and there are some impeccable reasons for that.
First of all, the white background minimizes any unwanted distractions and also it makes the product at the center of attraction and offers a unique feel to the viewer. Also, a plain white background gives an aesthetic and professional appeal and the colourful products can shine in the white background.
However, you need to understand that there is no rule for Amazon product photography. If you don’t want to go for a white background and want to explore some natural environment for background, you can try that too.
Lighting is crucial
The lighting should be enough to shine your products like anything. If you are an amateur photographer, you must know the importance of lighting in photography. The right lighting can make even full products look beautiful and aesthetically pleasing. Ask your Amazon product photography service provider to use natural or electric lights to give a magnificent view of the product to instantly lure your visitors.
Image resolution should be high
Dull product images will not take you anywhere and it might jeopardize your brand too. When it comes to Amazon product photography, you need to ensure that you use a high-quality and advanced camera for photography. Also, a high-resolution lens should be used to get the desired results. Ask the photographer questions about which camera and lens he is using for the photography. Check the results first and if you are not satisfied with the results, ask them to do it again. A high-resolution image will instantly impress the users and will make a pivotal role in making the purchase decisions.
Pay attention to the product size
The size of the product in the image might mislead people and it might impact your sales too. You should ensure that the product size does not look too small or too big in the image and if that is the issue, recapture the images again.
When the product in the image is very small than its actual size, it will have plenty of white surrounding it and the user might miss some important details.
On the other hand, if the product size seems big than its actual size, you might miss highlighting a few of the features.
In any case, it is not an ideal situation. It might affect your ratings and reviews and you need to guide your Amazon product photography service provider.
Use a tripod or a steady surface
Camera shaking while viewing products offers a very bad experience to the users. All you need to do is to use a tripod or a steady surface while clicking the photographs. It will take care of the issue. A steady surface might be a box or a book or any other object that makes the camera steady.
Don’t add additional items in the photo
When you add other items with a primary product, you are confusing the customer and they will disappoint when those additional accessories or products don’t come with the primary product. Transparency with your audience is the main crucial thing in the e-commerce business and playing with it is not a good option.