Isn’t it a great idea to give your potential customers a scenario where they can picture how their life would be when they use your product? Well, lifestyle product photography does that. Amazon product photography doesn’t only portray the items you are selling; they also let your prospects imagine different instances of usage in their life and how buying your product will be useful to them.
Instead of just putting a product on a white background and leaving it to the customers to believe in their quality, sellers today prefer showing their prospects how they can make the most out of these products and can make their lives happening.
Not getting the idea? No worries, here are some ‘for instances.’ Imagine how a dining table cloth looks when placed in a plastic wrap just to click a picture, and now imagine how its usefulness will be showcased when arranged on a real dining table with a family having their meal on it. It makes it feel alive, right?
Another example is; a yoga pant pictured hanging over a hanger against a real model wearing the yoga pant while working out makes it seem in use. This will create a real-time image in the minds of customers, and they start imagining themselves using these products. This means they get inclined towards buying your products instead of just window shopping.
Your audience is worthy of witnessing the best side of your product!
Owning a product gives pleasure only when the customers are satisfied with the features and specifications. So, do what brings out the best in your product.
- Displaying essential features and showing the product in use becomes quite a necessity.
- The shoppers will be more inclined towards the product when they see the model getting the comfort and satisfaction that they want in their life.
- This increases customers’ desire to buy the product and get those benefits for themselves without waiting long.
Every seller wants to increase conversion, and the chance they get is not more than a few seconds. Product photo editing arms you with an opportunity of making interaction with your customers before or better than your rivals. What a modest and enhanced lifestyle photo can do is unparalleled in terms of extensive outcomes.
Clients looking for increasing their conversion always ask for certain types of Amazon white background photo editor and lifestyle photography such as model photography, table-top photography, and flat-lay photography. When you are not sure what kind of photography your product needs, think of the uses and features of it, it might help you decide what features you wish to emphasize. Another way is to study what group of customers you are targeting for your specific product. This will help you align your lifestyle photography plans in the right direction.
What it does and who it benefits – these questions are the right approach to choose your suitable photography type. If your product does something specific, show it being used by a model in the particular process.
If your product is for a specific group of beneficiaries, target them by showing the product in use among the exact community. For instance, a pair of shoes for school children must be shown being used by a group of children going to school and being very happy wearing them.
The execution might be quite a task, but it’s worth the results
Showing what your product does when in use is the central idea of lifestyle product photography. You just need to customize your imagination power in a way that you can portray new dimensions and ways of using your products. Some of the aspects you must consider while starting to shoot your product for lifestyle photography are discussed here.
The first decision to make is where you want your product to be shot for the best appearance. The place and destination you choose has a lot to do with how the essential purpose of your product will be highlighted. If you choose the wrong place, the purpose you want for your Amazon product photography is challenging to fulfill. It is not always necessary to go to a costly place and luxurious outdoor destinations for your lifestyle photography to work. If you are creative, you will figure out how to create an extra-ordinary layout or background.
The key to the success of lifestyle product photography is using appropriate props !
You must decide what props will go with your product and try to make the most out of their alignment. Don’t over-stuff your background with unnecessary props; limit the use of props to a maximum of three of them.
Further, lights throw a straight focus on the essential features of the product; so, the lifestyle photography concept for your website maintenance is never complete without creative lighting and appropriate direction of illumination. You don’t want your products to receive harsh lights and cast artless shadows. Try to keep the lighting soft and low, so your customer finds it as a treat for eyes. Also, lifestyle photography makes an excellent element for Amazon enhanced brand content for the seller’s product listing.